blog.jpg

Great Methods to Protect and Engage your Brand in China Market

on Apr 8, 2019 8:18:52 PM By | Serena Huang | 0 Comments | Brand Protection Wine and Spirits Anti-counterfeiting
  Chinese consumption of wine is growing rapidly. A research from China Briefing indicates that China would become the top imported wine growth markets (+79.3% to 2020), the US (+4.8%), Russia (+15.7%), Canada (+7.4%) and Japan (+7.7%) (by volume).  However, such growth brings on a new set of woes for wines distributors & merchants. There is a surge of counterfeit or fake wines reported in China market, an estimation of 70% of wine sold in China was reported fake in 2015. 30,000 bottles of fake wine are sold and consumed each hour in China (Council of Bordeaux Wine).
Read More

3 Reasons Why NFC Tags are the Favorite to Wine Collectors

Read More

3 Great Methods to Protect and Engage your Brand in China Market

on Nov 2, 2017 1:38:00 PM By | Serena Huang | 0 Comments | Brand Protection Wine and Spirits Anti-counterfeiting
Chinese consumption of wine is growing rapidly. A research from China Briefing indicates that China would become the top imported wine growth markets (+79.3% to 2020), the US (+4.8%), Russia (+15.7%), Canada (+7.4%) and Japan (+7.7%) (by volume).  However, such growth brings on a new set of woes for wines distributors & merchants. There is a surge of counterfeit or fake wines reported in China market, an estimation of 70% of wine sold in China was reported fake in 2015. 30,000 bottles of fake wine are sold and consumed each hour in China (Council of Bordeaux Wine).
Read More

Leading Anti-Counterfeiting Strategies when Entering the Chinese Pharmaceutical Market

on Sep 8, 2017 1:39:00 PM By | Serena Huang | 0 Comments | Brand Protection Wine and Spirits Anti-counterfeiting
Chinese consumption of wine is growing rapidly. A research from China Briefing indicates that China would become the top imported wine growth markets (+79.3% to 2020), the US (+4.8%), Russia (+15.7%), Canada (+7.4%) and Japan (+7.7%) (by volume).  However, such growth brings on a new set of woes for wines distributors & merchants. There is a surge of counterfeit or fake wines reported in China market, an estimation of 70% of wine sold in China was reported fake in 2015. 30,000 bottles of fake wine are sold and consumed each hour in China (Council of Bordeaux Wine).
Read More

Counterfeiting in the Fashion Industry: Why luxury brands are not the only victims here

on Jan 6, 2017 1:47:00 PM By | Serena Huang | 0 Comments |
  Summary: From this article, we learn about fashion industry is experiencing a new set of brand protection issues, which makes supply chain grow more complex and segmented. Today, counterfeiting has had an extensive impact on fashion brand with technological advancements. In the next blog, we will present an interview with brand owner: Lotto and demonstrate how these brand work on brand protection.   According to the IPR Seizure Statistics in 2014, wearing apparel and accessories continue to be the No.1 commodity classification based on number of seizures.[1] Fashion industry, billions of global enterprise dedicated to make and sell clothes each year. The prevailing trend in the fashion and luxury sectors is diversification into emerging markets. Movement into growing emerging markets represents a great opportunity for fashion or luxury brands, but that opportunity comes with risks. [2]Nowadays, China is still by far the world’s largest producer and supplier of counterfeit goods. Many of those goods are produced for export, and Chinese consumers of high-end goods are said to place a great premium on authenticity. However, there are many notorious physical marketplaces for counterfeit goods in China, in addition to domestic online sales. E-commerce brings a whole new set of brand protection issues, which makes supply chain grow more complex and segmented. In this article we like to discuss about the current situation, the effects of counterfeiting in fashion industry as well as the problems & industry trend in the coming 5 to 10 years.
Read More

Time to Fight against Fakes Win the Consumer Electronics Market Back

on Sep 28, 2016 1:40:00 PM By | Serena Huang | 0 Comments | Industry
Global consumer electronics market is still full of potential
Read More

Three Alarming Counterfeit Cases in the Luxury Food Industry

on Mar 8, 2016 1:41:00 PM By | Jay Wu | 0 Comments | Industry
Luxury foods are the foods which are rare, expensive or have a complex manufacturing process and in some instances receive protected regional origin status. The global luxury food and regional delicacies business involves the elaborate preparation and presentation of gourmet food, which is made of high-quality premium ingredients. The global luxury food market has seen demand rise due to rising levels of disposable income, consumer awareness of the importance of nutrition, and the globalization of regional luxury foods.
Read More

How to Introduce eCommerce Verification Solutions and Solve Your Counterfeit Problems

on Feb 25, 2016 1:44:00 PM By | Jay Wu | 0 Comments | Retail Asia Expo
Executive Summary The explosive growth in China’s digital market has come as technology has evolved so quickly aroundof the lives of Chinese consumers. For example, online retail business now represents 10% of total retail sales up from just 2% in 2009. With B2C eCommerce sales of $440 billion, China has now surpassed the US as the world’s largest eCommerce market. This rapid change is due to the converging trends of Chinese consumers as early adopters of new technologies, and the successful commercialization of multiple digital innovations by China’s leading internet players.
Read More

Effective Methods to Fight Counterfeiting in the Fashion Industry

on Jan 18, 2016 1:45:00 PM By | Serena Huang | 0 Comments |
Counterfeiting in the fashion industry costs billion dollars annually in the Asian as well as European markets. Admittedly, the number is too high to be ignored. In order to fight effectively against counterfeiting, numerous fashion and luxury companies have developed various strategies themselves to safeguard their businesses.
Read More

An Interview with Lotto Sport Italia --- How a well-known Italian Apparel Company in Asia Improve Supply Chain Controls and Prevent Counterfeiting

on Jan 12, 2016 1:46:00 PM By | Serena Huang | 0 Comments |
Lotto Sport Italia S.p.A. is an Italian company and a leader in the sports apparel industry in more than 100 countries worldwide. A passion for sport and Italian design have been the character of Lotto Sport Italia since 1973. Today, we are glad to share the exclusive interview with Dr Luca Melzi, Head of Asian Operation – Apparel at Lotto Sport Hong Kong Ltd., to learn more about counterfeiting situation and their efforts to fight the counterfeits in the industry.
Read More