Creative TrackMatriX® [v]-Engage Overview
TrackMatriX® [v]-Engage is an authentication system which generates specialty QR codes which can be printed against colored back-ground, contain unique IDs (one UID per SKU) with esthetically enhanced look. Every scan or engagement event with a printed or digital [v]-Engage code within the supply chain or by the consumer will be recorded in a database for further consumer behavior or anti-counterfeit action analysis.
TrackMatriX® [v]-Engage is based on a technology which has been picked by Alibaba Group to support secure O2O and improve ecommerce security. It can increase engagement with highly innovative design options. Using TrackMatriX® [v]-Engage codes requires a purpose-built code generator, which is not accessible to counterfeiters.
Beautiful, creative and effective TrackMatriX® [v]-Engage is perfect merge between your product and Brand image. By providing the Customized design to increase brand exposure, TrackMatriX® [v]-Engage could increase customer’s engagement and scans by up to 6-30 times. It could also attract consumers through Offline to Online, Product-to-Mobile campaigns. Secure Product O2O Suite is designed for cost-effective solutions, anti-counterfeiting and secured campaign. Unique visual QR codes per product item make it even hard to reproduce. TrackMatriX® [v]-Engage is a great platform that provides a real-time user’s data reports on brand protection and marketing activities through insightful analytics.
There are two different types of codes that can be generated:
Maintain the visibility of the background. They can be read with a generic QR code app.
- [v+] codes (Dot-less Code)
Allow maximum visibility of the background. To read the [v+] codes an app is required which can take over an instrumental role in a secure O2O or ecommerce authentication strategy.
For the [v] codes (dot-less code)
- Not a standard QR Code – Requires TrackMatriX® [v]-Engage Secured Reader SDK, increases customers trust in Code’s safety
- Use both image & dots to hold the data to maintain same functionality with much less dots
- Great market feedback from brands
TrackMatriX® [v]-Engage Applications
- Secure login & authentication
- Social networking & identification
- Mobile payments & coupons
- Mobile campaign & ticketing
TrackMatriX® [v]-Engage Benefits
- 50-400% more scans
- Full Branding, Creative
- Save space
- Flexible customization
- Expected action
TrackMatriX® [v]-Engage Sample Demonstration
TrackMatriX® [v]-Engage Codes
TrackMatriX® [v+]-Engage Codes