NFC Vicinity - Engage Customers & Manage Supply Chain
NFC Vicinity leverages your business operation more efficient & effective
NanoMatriX offers NFC brand protection & brand engagement solutions to a wide range of industries.
Near-field communication (NFC) is a contactless technology which is a way for your NFC enabled smartphone to exchange information with items embedded with a NFC chip in proximity.
In this page we describe the NFC Vicinity solutions which can be read up to 1.2 meter (suitable for supply chain management), a revolutionary new technology which can extend the use of NFC to a wide range of new applications. For the common NFC technology, please visit the webpage NFC Proximity.
NFC Vicinity is an innovative, enhanced HF-based technology. On top of the conventional NFC Proximity tags, the NFC Vicinity tags are capable of exchanging information with smart devices up to 1.2 meters (Vicinity). The new NFC Vicinity technology can be used for customer engagement/ brand engagement AND supply chain management.
The benefits of this latest technology for brand owner, retailers and consumers are obvious. Fast inventory check with longer range helps brand owners for reducing their time and money. Moreover, the possible integration of data capturing when interacting with the NFC Vicinity tag allows real-time, back-end data visualization for convenient and data driven decision making of the management, supply chain manager and brand protection manager.
NFC Vicinity also offers easy cloud connectivity via NFC enabled smartphones to support convenient consumer engagement that allows consumers acquire the product information, sign up for coupons or join the lucky draw. Through those activities, the relationship between consumers and your brand can be stronger. In the meantime, brand owners can gather rich data from customers. Besides, the traceability can be used from supply chain through retail to customers in order to track the product journey. Thus, these features mentioned above can contribute your business operation more “smarter”.
NFC Vicinity Features
- One tag with 2 functions: authentication and fast inventory check
- Operating frequency: 13.56 MHz
- Scan multiple tags simultaneously
- Fast read and response within few seconds
- Operating distance: VICINITY up to 1.2 m
- Define different access rights for different users
- Track and trace
- Product authentication
- Back-end database support
- Flexible Chip sizes for different areas on the package
NFC Vicinity Benefits
- Brand engagement
- Lower the labor & time cost
- Unique customer engagement options
- Raise the service quality
- Standard or high-end product protection
- Highly secure data transfer (tag-smart phone)
- Enrich customer engagement
- Consumer behavior analysis
- Quality management (ISO 9001:2008)
NFC Vicinity Applications
- Mobile marketing
- Inventory management
- Supply Chain management
- Loyalty / membership programs
- Online product authentication
- Wine & Spirits
- Luxury products
NFC Vicinity Demonstration
Authentication and inventory check through NFC Vicinity