NFC Proximity - Fast, Contactless, User-friendly Technology

Why do brand owners want to apply NFC on their products?

NanoMatriX offers NFC brand protection & brand engagement solutions to a wide range of industries. Near-field communication (NFC) is a contactless technology which allows your NFC enabled smartphone to exchange information with items embedded with a NFC chip.

NFC Proximity is a common NFC technology and is limited to contact or proximity reading, up to 10 cm. NanoMatriX also offers NFC Vicinity solutions which can be read up to 1.2 meters, a revolutionary technology which extends the use of NFC to a wide range of new applications. For more information, please visit NFC Vicinity.

NFC becoming a reliable and proven tool for brand protection and consumer engagement, especially for Wines & Spirit brands. Many renowned wine brands have applied NFC to their wine bottles. One of the most important uses of the NFC technology is brand protection.  Its unique tag-and-go authentication feature, allows customers to simply tap the product with their NFC enabled devices and guarantee that the product is authentic. This tool increases the customers' satisfaction and raises customer loyalty.

Another use for NFC Proximity is brand engagement. Brand owners can gather the data from customers that interact with the product. Since customers “tap” the items via their NFC-enabled smartphone, a certain amount of information is automatically uploaded to the database. Brand owner can then understand consumer behavior through investigating who, when, and where their products are scanned and used. 

The application of NFC system support

the workflow for brands to do product authentication and tracability via NFC (Proximity)

NFC Proximity Features

  • Operating frequency: 13.56 MHz
  • Fast read and response within a few seconds
  • Operating distance: PROXIMITY up to 10 cm
  • Temper evidence, unauthorized access to the object is easily detected
  • Track and trace
  • Product authentication
  • Back-end database support
  • Flexible Chip sizes for different areas on the package

NFC Proximity Benefits

  • Brand engagement
  • Unique customer engagement options
  • Standard or high-end product protection
  • Highly secure data transfer (tag-smart phone)
  • Enrich customer engagement
  • Consumer behavior analysis
  • Quality management (ISO 9001:2015)

NFC Proximity Applications

  • Mobile marketing
  • Rewards / membership programs
  • Online product authentication
  • Wine & Spirits
  • Retail
  • Luxury products
  • Others

NFC Proximity Demonstration

Wine authentication through NFC Proximity

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NanoMatriX creates, develops, and evolve products and solutions for brand protection & customer engagement. We offer the best-of-breed materials, components and security features for optimizing your business solutions. NanoMatriX designs what you desired.

TRUSTWORTHY

We offer customized solutions, meeting clients’ requirements and protecting their invisible assets, and they will always come back for more.

RESPONSIBILITY

We make the world safer by ensuring the authenticity of identities as well as tangible and intangible assets

QUALITY

We achieve this through solid experience, deep technical knowledge and advanced technologies
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