Consumers' shopping expectations have changed and as a result, they now expect a much more interactive and connected experience whether in-store or online. Consumers are constantly doing product research in order to get the best prices and products, saving them both time and money. To succeed in today’s multi-channel era, retailers need to stay ahead of these behavioral trends and utilize new technology to better embrace the change.
TrackMatriX® SaaS is a self-servicing, subscription-based SaaS application that can allow retailers to engage consumers, fight parallel trading and product counterfeiting, as well as helping to make the supply chain more transparent.
Retailers can utilise TrackMatriX® SaaS features particularly TrackMatriX® Insights which allows them to collect data from consumers using QR code and NFC scans to provide real-time GPS location, scanning frequencies, and suspicious activity alerts.
The data obtained can be used by retailers to understand customer preferences and purchase history and to monitor marketing campaign engagement.
Another feature of the TrackMatriX® System is TrackMatriX® NFC, an RFID based brand protection security service. The system is a cloud-hosted, secure form of data exchange which can be used to authenticate individual products.