Hong Kong-Based eShop
Our client is a Hong Kong-based eShop. They have to authenticate the products sold on the eShop so that the consumers are assured of quality products.
Company Overview
Headquarters: Hong Kong
Industry: E-commerce shops
Employees: Confidential
Annual Revenue: Confidential
Key Products:
- TrackMatriX® Geo codes
- Anti-counterfeit & engagement reporting tool
- Holographic security labels
- Custom form for warranty registration
Results:
- Multi-level secured brand protection
- Inclusive of high security anti-copy features
- Dynamic interaction with consumers
- Easy warranty registration
- Source for high data-driven decisions & insights
Top Challenges for the E-Commerce Platform
Warranty Case: The products returned by customers might have not been purchased
through their platform but from fake providers
- Fight against counterfeit products is increasing in respective markets
- Low engagement rate with consumers after product purchase
- Counterfeits enter authorized sales channels
- Customers buy fakes unknowingly
- How to distinguish between real and fake products
- Parallel trading
- How to increase customer engagement in real-time basis
- How to monitor the customer behaviour across different locations in real time
The Solution
High Security Anti-Copy Features of TrackMatriX® Labels
The security label is used to identify the products sold on the eShop with a warranty. When eShop receives the product return for warranty exchange, they can identify the UID of the label to verify its authenticity, if it is purchased from the original eShop.
Dynamic Consumer Engagement Platform
Marketing relevant data including geographic and behavioural information are collected and can be analysed through the TrackMatriX® Insights. The scalable track & trace system is cloud-hosted and secured to authenticate products and can engage with consumers. In this manner, the consumers can make accelerated decisions to make additional purchases.
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Please do not hesitate to contact us via +852 2523 9959 or [email protected]