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Getting Customers to Protect Your Brand

on Tue, Jan 26, 2016 @ 06:39 PM By | Jay Wu | 0 Comments | Licensing
NanoMatriX has published an article "Getting Customers to Protect Your Brand” on Total Licensing Magazine Winter Issue 2015. Total Licensing is a major international licensing journal read in over 100 countries. The majority of readers are corporate/brand owners, president/CEO, senior VP branding/marketing and brand managers.
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Step by Step Guide to Fight Counterfeiting of Licensed Products

on Mon, Dec 28, 2015 @ 02:21 PM By | Jay Wu | 0 Comments | Licensing
The licensing industry has experienced a tremendous commercial growth in the recent years. Licensed products such as toys, fashion, footwear, premium and accessories have enjoyed increased popularity. Due to its massive success, large and small licensing companies have become a prime target of criminals who want to have a share of the profits.
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Best Practices to License Protection

on Wed, Dec 23, 2015 @ 01:55 PM By | Jay Wu | 0 Comments | Licensing
We can identify from our previous article that there are two major challenges in the licensing industry: control of royalty payments and unlicensed products selling on e-Commerce channels. It is urgent for licensors to address these challenges to their own risk exposure to financial losses, potentially harming the consumers’ health or disappointing their customers with substandard products purchased through unauthorized e-Commerce channels.  Superior control over accurate royalty payments is one of the key success factors for brand owners and licensors. Whereby carefully selected, product authentication methods are a crucial to successfully verify of the product’s authenticity, by the consumer, by inspectors or by experts in court, customer confidence and further increasing the brand’s reputation and demand, instead of hurting sales and merchandise pricing.
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Season's Greetings from NanoMatriX International Ltd.

on Tue, Dec 22, 2015 @ 05:43 PM By | Serena Huang | 0 Comments | Licensing
Dear Friends and Partners,
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Major Commercial Challenges for Licensors to Overcome

on Thu, Dec 17, 2015 @ 10:35 AM By | Jay Wu | 0 Comments | Licensing
From last article, we can see clearly that the licensing industry is experiencing promising growth, supplemented by new engagement techniques and online sales platforms. The licensing industry continues to be a major marketing and retail force around the world.
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New Webinar Coming! For Licensing Industry

on Fri, Dec 11, 2015 @ 02:44 PM By | Jay Wu | 0 Comments | Licensing
How to Grow Smart in Licensing Industry Improve royalty management and e-channel product verification strategies
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An Overview of Licensing Industry

on Thu, Dec 10, 2015 @ 05:23 PM By | Jay Wu | 0 Comments | Licensing
Today, almost all merchandise are manufactured under license. Some of the largest and most famous companies in this industry have created tremendous business in this way.  However, manufacturing under license is inseparably connected with giving away the control a company would have, if they would manufacture the products by themselves. Especially successful companies in this industry have been investing a lot in controlling, investigating and litigating their licensed production partners. In this article we like to discuss how large companies have been protecting their licensing revenue so far and how new technologies can help even companies with smaller budget to build a viable system to secure their income from licensed manufacturing.
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Best Practices to Stop Counterfeiting of Licensed Products

on Thu, Feb 12, 2015 @ 05:10 PM By | Alfons Futterer | 1 Comment | Licensing Brand Protection
 
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Why Brand Protection is Important for Licensed Product

on Mon, Feb 09, 2015 @ 11:06 AM By | Miro ZENG | 0 Comments | Licensing Brand Protection
Licensing programs continue to grow rapidly during these years, especially within the entertainment and animation characters licensing industries. Several industries are very willing to manufacture and sell licensed products such as toys, fashion, gifts and premiums and so on. Licensing has been an effective way for brands to expand quickly. This has led to many brands emphasizing on retail presence but in the meantime caused an oversight of them protecting their brands from counterfeited goods. As a result, some brands are strong in their product presence but weak in product protection. Currently, China is the fastest growing market for licensing industry, it is however also the world’s biggest provenance of unlicensed items and counterfeit goods. Brands grow fast but face piracy and counterfeits woes.
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Anti-counterfeiting Challenges for Licensing Brand in China

on Mon, Feb 09, 2015 @ 11:04 AM By | Miro ZENG | 1 Comment | Licensing Brand Protection
Fast Growing of Licensing Industry in China China is the fastest growing market for licensing industry. In 2012, compared with the average global growth of 1.6%, China had 9.1% of yearly growth in licensed products gross sales, and the total market value of China licensing industry was more than 5 billion USD. Per capita retail sales of licensed products reached to 3.4 USD in 2012, which increased more than 8 times compare with 0.4 USD in 2001.
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