Nowadays, people pay more attention to their well-being and give high priority to the quality of healthcare they can opt for. As a result, the increasing need for quality healthcare also generates a great demand for marketing in the Chinese Medicine. The massive consumer demand for Chinese Medicine thus becomes a key driver of TCM development in China and throughout the world. However, counterfeiters also have a share of this market and their activities can harm consumers, the Chinese Medicine brand owners, distributors and alike. Consequently, Chinese Medicine brand owners and distributors face many challenges.