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Pet Food: Staying Ahead of Counterfeits & Maximizing Consumer Engagement

State of the Art Pet Food Protection: The ever growing market for luxury pet food, has made it increasingly important for customers to know if the products they are purchasing are genuine. It is also vital that the brands themselves know where their products are being distributed, so that they can keep track of sales and protect their company. 
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NanoMatriX WineWarden: Revolutionary Wine Protection Solution

Welcome to the New Age of Wine Protection:  Finally, there is a proven solution to protect high-end wines from the grape to the glass. WineWarden provides unbreakable protection in both the physical and virtual worlds. Collectors and producers alike can guarantee that their product is untouched and kept in optimal conditions throughout its lifetime.
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Being a hot brand as NanoMatriX in Retail Asia Expo 2018

Innovative Solutions: Linking Consumer Engagement with Anti-Fraud and Anti-Counterfeiting Strategy Between 12th and 14th June, NanoMatriX participated the Retail Asia Expo 2018, one of the largest retail shows in Asia. Meticulously-designed security labels, certificates and tickets displayed at the booth attracted attention from hundreds of visitors interested in applying brand protection and consumer engagement technologies into their business. As a top supplier in hologram market, NanoMatriX provides multi-tier high–quality security printing products as below:   NanoMatriX in Retail Asia Expo 2018
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3 Reasons Why NFC Tags are the Favorite to Wine Collectors

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The Way the NanoMatriX Team Works

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NanoMatriX Brings Innovations to IMI Security Printing Conference

on Wed, Mar 28, 2018 @ 07:34 PM By | Eric Lam | 0 Comments | Brand Protection Consumer Engagement NFC Technologies Anti-counterfeiting
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Traditional Chinese Medicine (TCM) Shows Avid Interest for NanoMatriX Anti-Counterfeiting Solutions

Great Opportunities, Great Challenges
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Free Webinar: Three Secrets to Protect your Luxury, Delicacy & Specialty Food Brand

on Thu, Nov 09, 2017 @ 02:40 PM By | Serena Huang | 0 Comments | Brand Protection Anti-counterfeiting Industry
Nov. 23, 2017 FREE WEBINAR ON NANOMATRIX! By 2030, 66% of the world’s middle class are predicted to live in Asia – according to the OECD. With Asian consumers increasingly affluent, there would a soaring trend of demand for high quality food. The luxury food or regional delicacy is usually a rare or expensive food item that is considered highly desirable, sophisticated or peculiarly distinctive, within a given culture.
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3 Great Methods to Protect and Engage your Brand in China Market

on Thu, Nov 02, 2017 @ 03:48 PM By | Serena Huang | 1 Comment | Brand Protection Wine and Spirits Anti-counterfeiting
Chinese consumption of wine is growing rapidly. A research from China Briefing indicates that China would become the top imported wine growth markets (+79.3% to 2020), the US (+4.8%), Russia (+15.7%), Canada (+7.4%) and Japan (+7.7%) (by volume).  However, such growth brings on a new set of woes for wines distributors & merchants. There is a surge of counterfeit or fake wines reported in China market, an estimation of 70% of wine sold in China was reported fake in 2015. 30,000 bottles of fake wine are sold and consumed each hour in China (Council of Bordeaux Wine).
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Shaping the Future Method of Document Protection

on Thu, Oct 12, 2017 @ 10:27 AM By | Serena Huang | 0 Comments | Brand Protection Anti-counterfeiting Security Label Product Verification
Holograms Continue to Innovate in Document Protection Security hologram labels not only safeguard the integrity of identity documents, but also add value by offering wider scope for corporate design, functionality and ease of authenticity.    To assess the authenticity of holographic security features (labels, laminates, hotstamp patches), instantly and beyond any reasonable doubt is increasingly difficult, as counterfeiters keep making better holograms. In this article we demonstrate how covert & forensic MatriX-Mark ™ security traggants are used to enhance the holographic security features. A custom-built detector is used for verify in milliseconds multiple characteristics and provides an instant and accurate inspection result: Genuine or Fake.  
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