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Three Secrets to Protect your Luxury, Delicacy & Specialty Food Brand

Posted by Serena Huang | Thu, Nov 09, 2017 @ 02:40 PM

Nov. 23, 2017 FREE WEBINAR ON NANOMATRIX!

By 2030, 66% of the world’s middle class are predicted to live in Asia – according to the OECD. With Asian consumers increasingly affluent, there would a soaring trend of demand for high quality food. The luxury food or regional delicacy is usually a rare or expensive food item that is considered highly desirable, sophisticated or peculiarly distinctive, within a given culture.

Food industry is among the top five most valuable and vulnerable segments for counterfeit. In the past, food scandals only reported in the news. Today, however, each report on social media about every negative customer experience will adds further negative publicity on each brand.  To avoid damage to the brand image, luxury food brand owners should be aware of latest techniques and tactics to protect their brand against counterfeits, grey market, parallel trading, production overrun, un-authorized opening, theft, product refilling, etc.

For premium food brand owners and retailers who target a niche audience, fostering brand loyalty program through better digital consumer engagement, and risk-free product return management would maximum profits in the long run.

 

Why should you participate?        

You want to know

  • Counterfeit challenges & opportunities in luxury food industry
  • What is the most effective strategies for fight against counterfeit and gain customer confidence?
  • How customer engagement function can boost your sales
  • How to prevent/solve the problems of omni-channel return fraud?

Join our top anti-counterfeiting expert Alfons Futterer, Managing Director of NanoMatriX, to learn more about our specialized solutions on regulate Luxury food brand throughout the whole retail business.

 

Activity Details:

Date:           23-Nov-2017, Thursday
Time:           11:AM – 12:00 PM/ 2:30 PM- 3:30 PM/ 4:00 PM – 5:00 PM
Location:     Online seminar
Language:  Cantonese/Mandarin/English
Fee:              Free

Save Me a Seat! (En)

Topics: Brand Protection, Luxury Food & Regional Delicacies, Anti-counterfeting, luxury food

Written by Serena Huang

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