Eliminate Electronics Counterfeiters and Protect the Brand

Counterfeit electronics have rapidly become a major concern for brand owners and is now one of the hottest topics in the electronics industry. Evidence suggests that brand owners lose over $100 billion per year, due to these fake products. An exponential rise has been seen in the supply of counterfeit consumer electronics which has become a major industry headache.

Criminal activities in the electronics industry include producing the counterfeits which come from trashed or recycled products and  inexpensive products that are cleaned up and made to look like the new, higher-end products on the market. Unlike most sectors, for the electronics industry product returns, warranty work and other after-sell services are parts of the core competences of the brand, but fakes eat away the brand equity and hijack revenue streams by the return fraud, warranty fraud and services fraud.

 

Using TrackMatriX®  tSaaS to Wipe Out Counterfeit Electronics

TrackMatriX® SaaS is a self-servicing, subscription-based SaaS application that can help dealers of electronics to engage consumers and fight product counterfeiting and parallel trading. The system delivers serialized QR codes for item-by-item product authentication, tracking and consumer engagement. Electronic dealers can select and customize consumer engagement landing pages & anti-counterfeiting schemes.

 

 

The TrackMatriX® pSaaS platform suite comprises of:

  • TrackMatriX® Geo: This is a self-managed platform for item-by-item serialization with the objective to increase product security and strengthen brand recognition. By utilizing geo-tracking and establishing unique identification coding system, brand owners can have instant access to real-time data, track and trace any type of products and obtain diversion notification and fraud alerts throughout the supply chain.
  • TrackMatriX® Lock: To secure anti-counterfeit QR code containing overt and covert information
  • TrackMatriX® NFC: For RFID based brand protection
  • TrackMatriX® Insights: A brand owner portal for real time insights and reporting on scans, suspicious activity and customer engagement performance.

With these features, brand owners are able to improve electronic traceability for better supply chain control and utilize extremely convenient multiple anti-fake measures for product management.

Get More With NanoMatriX

NanoMatriX also have several other capabilities that you can utilise to protect your brand and scale your electronic business. One of suchexample is covert and forensic taggant ink which contains proprietary ceramic inorganic tracers that make it virtually impossible to chemically copy or extract any embedded security information. It’sis a security feature that is uniquely encoded and virtually impossible to duplicate, which can be only detected by our custom-made detector. Also, NanoMatriX also offers multiple complex security graphic design elements, multiple various overt and covert security features in security inks, forensic security features for legal enforceable evidence, unique serialization (visible or invisible) etc.

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Helen Seymor
Managing Director, Keycore Enterprise

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Please do not hesitate to contact us via +852 2523 9959 or safe@nanomatrixsecure.com

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We offer customized solutions, meeting clients’ requirements and protecting their invisible assets, and they will always come back for more.
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We make the world safer by ensuring the authenticity of identities as well as tangible and intangible assets
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We achieve this through solid experience, deep technical knowledge and advanced technologies

About us

NanoMatriX

NanoMatriX creates, develops, and evolve products and solutions for brand protection & customer engagement. We offer the best-of-breed materials, components and security features for optimizing your business solutions. NanoMatriX designs what you desired.

 

 

 

 

 

 

 

 

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