A multi-functional authentic system protect your brand

TrackMatrix™ is an unique authentication system with multiple functions. It cannot be copied or imitated due to a unique combination of variable and static self-authenticating features. These new technologies allow brand owners to implement and enforce product security or anti-counterfeiting programs across multiple countries and products lines with ease.

The TrackMatriX™ Secure Authentication System consists of 3 components:

1. Secure Authentication Device
2. Online Verification Database
3. Reporting Service

Applications of TrackMatriX™

• Anti-counterfeiting/-diversion
• CRM creation and support
• Suport existing brand image
• Reporting counterfeits
• Enhance aesthetic appeal
• Control entire value chain
• Point of purchase authentication

Benefits of TrackMatriX™

• Unique features to protect products
• Instant authentication at point-of-purchase by mobile app
• Enable end-user data capture
• Build and enhance CRM
• Improve customer relationship
• Improve brand awareness
• Control parallel import
• Difficult to be replicated
• Managing licensed manufacturing
• Prevent overrun
• Anti-removal, anti-opening, ...
• Support promotional activities such as lucky draw, bonus point programs, etc.

With the TrackMatriX™ device, the end-user can now verify whether a product is genuine right at the point-of-purchase using smart phone. This instant verification can increase the buyers’ confidence into the good brand image of his purchase.

• Allow end-user to authenticate products at point-of-purchase
• Instant checking via mobile app
• No key-in, user do not need to type long words or serial numbers
• Simply scan the QR code to authenticate products
• End-user can instantly report to brand owner if fakes occur
• Mobile app can be customized in line with corporate image

Security authentication devices can be various form, depending on different usage. The common forms are:

• Labels
• Hangtag
• Anti-opening sticker
• Etc

All the security feature in the devices are customerized due to requirement and security level.

The report contains several of data. They are:

• CRM data
• End-User data
• Report of Counterfeit good (e.g. location of counterfeit good)
• Etc

Customized report can be generated due to different requirement.